Ezaki Glico U.S.A. Honors Fans of Famous Pocky & Pretz Treats with Share-A-Bration Contest
Snack Lovers of World-Renowned Brand Will Have the Chance to Win 1,111 Possible Prizes in Exciting New Social Media Campaign
Irvine, CA – Ezaki Glico U.S.A., maker of the Pocky brand of snack products, has just announced its upcoming Share-A-Bration contest, officially launching on November 11th and ending on November 15th. This latest “Share Happiness”-themed endeavor from the makers of the incredibly popular, chocolate-dipped treats has been designed to coincide with the brand’s annual customer appreciation day – which always occurs on 11/11, due to the snacks’ uncanny resemblance to the number 1. The Official Glico Stick Day – also nationally recognized as Pocky & Pretz Day in the company’s home country, Japan – will kick off by giving fans the opportunity to win one of 1,111 possible prizes, the largest amount the brand has ever offered.
HOW TO PLAY
Beginning at 12pm PST on November 11th, snack fans can log onto a number of Ezaki Glico U.S.A.’s social media sites – Facebook, Twitter, Pinterest, or Instagram – and simply “like” or “follow” their popular Pocky snacks. From there, participants will be guided to the Share-A-Bration contest’s official site, also found by clicking http://sharepocky.com/stickday, where they will have an opportunity to “share” a box of one of five delicious stick-shaped treats from the brand, including three flavors of Pocky, Original Pretz, and chocolate-filled Pejoy (the latest snack addition to Glico’s lineup). Each time a box is “shared,” contestants will receive notification if they have won or need to try again. Contestants can play up to five times in one day, with an opportunity to start fresh each day until the Share-A-Bration ends. Possible prizes, awarded at random to lucky winners, include a Pocky Power Bank for charging smartphones, a compact Pocky Speaker, and a handy Pocky Towel.
“Share-A-Bration is the perfect way for us to show our appreciation for the millions of Pocky lovers out there,” commented Shunsuke Nakai, President of Ezaki Glico U.S.A. “With 1,111 prizes to give out, we couldn’t think of a better way to say thank you for all the years of support as we continue to ‘Share Happiness’ with the world.”
Ezaki Glico U.S.A. corporate offices are in Irvine, CA and they adhere to the Ezaki Glico philosophy “A Wholesome Life in the Best of Taste.” Please visit the website glicousa.com or pocky.com.
Pocky was developed in Japan when the idea was suggested of coating the already popular Pretz, a pretzel-like stick snack treat, with chocolate at one end so that they could be held without having to worry about the fingertips becoming soiled. At first the sticks were manually dipped. However, as demand increased, the innovation and creativity of engineers was fired up to develop a “Glico-Original” manufacturing plant. Pocky flavors in the U.S. are Chocolate, Strawberry, Matcha Green Tea, Chocolate Banana, Cookies & Cream, and Milk Chocolate. Pejoy, introduced last year in the U.S., are crispy cookie biscuit shells filled with rich, smooth creams: Chocolate, Matcha Green Tea, and Cookies & Cream. Pretz flavors are Original, Pizza, Hot Chili Salad, Sweet Corn and Tom Yum.
About Ezaki Glico
Ever since the launch in 1922 of the nutritious, fortified Glico caramel in its distinctive red box, the business activities of Ezaki Glico Co., Ltd. adhered to the corporate philosophy of “Enhancing Public Health Through Food.” Upon the 70th anniversary of the Glico Group in 1992, this same spirit and dedication was incorporated into the revised corporate philosophy of “A Wholesome Life in the Best of Taste.”
Glico caramel – the company's first product – incorporates the innovative creativeness of Mr. Ri-ichi Ezaki, the company's founder. Ever since the beginning, the entire staff has likewise been heartily dedicated to further enhancing people's health and quality of life. This has led to the expansion of business lines beyond confectionery to include ice cream products, processed foods, desserts, milk products, baby formula, food ingredients, and raw materials for cosmetic and health products.