Denny's introduces Build Your Own Omelette menu

Last month I stopped by Denny's and wrote this post about the Build Your Own Pancake menu. Well, the pancake menu has moved on, but the good news is that it departed to make way for another "Build Your Own" menu. Starting August 28, Denny's debuted the Build Your Own Omelette menu, which, like the pancakes, will be for a limited time. Here's the press release I received about it, so that you can get all the info on this fun, customizable menu that lets you create an egg dish just the way you like it!

YOUR EGGS, YOUR WAY WITH DENNY’S #BYOOMELETTE MENU

America’s Diner celebrates a breakfast classic with endless omelette creations

SPARTANBURG, S.C. (Aug. 28, 2013) – Denny’s is elevating a diner breakfast favorite with the launch of its customizable “Build Your Own Omelette” menu. For a limited time only, guests may create thousands of possible eggciting combinations and build a breakfast masterpiece of their own from countless fillings and tasty toppings to satisfy any savory craving.

“Eggs are synonymous with breakfast and a standout ingredient in some our most famous dishes,’” said John Dillon, @DillonJohnW, vice president of marketing for Denny’s. “With our new #BYOomelette menu we wanted to honor this long-standing diner favorite, while offering our guests even more of the customization and creativity they enjoy.”

Guests may create a work of art with their omelette, selecting from a choice of ‘start up,’ a three egg omelette with a choice of cheese, ‘double up,’ featuring two additional fillings, or ‘load up,’ offering four additional ingredients for eggstremely hungry diners. All options come with hash browns or grits and a choice of toast, biscuit or English muffin to complement your tasty creation. With plenty of delicious ingredients to choose from, guests will have no problem building an omelette exactly the way they like; from smoky cheese blends and chorizo sausage, avocado and diced ham, or even healthier options like turkey bacon - the possibilities are endless.

Diners not in the mood to get creative can choose from a delicious selection of Denny’s signature omelette designs, such as the new Chorizo Tortilla Omelette, Fit Fare® Loaded Veggie Omelette or the tasty Bacon Avocado Omelette. A freshly brewed cup of Denny’s Signature Diner Roast, including new vanilla or toasty hazelnut flavors, offers the perfect complement to any omelette.

For cravings beyond breakfast, guests may enjoy one of three delicious new dishes, including the hearty Build Your Own Sampler appetizer, tender Prime Rib Cobb salad, or the USDA select Sirloin Steak, which serves as a healthy alternative when served with Fit Fare® sides.

For an indulgent ending any time of day, guests may choose from a variety of sweet treats including the new Double Chocolate Pancake Puppies® with Peanut Butter Sauce, Chocolate Peanut Butter Milk Shake or a budget-friendly bite with the Mini Banana Split at just $2 from the $2,4,6,8 Value Menu™. For a rich and refreshing finish, diners may enjoy the cool and creamy Frosty Roast or the new Iced Coffee for a tasty way to perk up the day.

What’s more, guests can give back as they enjoy their eggs by contributing to the brand’s fundraising efforts in collaboration with America’s Egg Farmers and Share Our Strength. Kicking off Sept. 1 through Oct. 31, visit any of the 1,200 participating Denny’s nationwide and donate $3 directly to Share Our Strength’s “No Kid Hungry®” program and receive up to a $9 value on Denny’s diner favorites. Plus, for every “Build Your Own Omelette” purchased Sept. 9 through Sept. 15, America’s Egg Farmers will donate one egg on behalf of Denny’s guests to a “No Kid Hungry®” partner to help alleviate childhood hunger in America.

Launched nationwide today, the “Build Your Own Omelette” menu is available all day, every day with prices starting at just $5.99; the menu includes breakfast, lunch, dinner, dessert and late-night items.

About Denny's Corp.

Denny's is one of America's largest full-service family restaurant chains, currently operating more than 1,680 franchised, licensed and company-owned restaurants across the United States, Canada, Costa Rica, Mexico, Honduras, Guam, Puerto Rico and New Zealand. For further information on Denny's, including news releases, please visit the Denny's website at www.dennys.com or the brand’s social channels via Facebook, Twitter, Tumblr, Pinterest, Instagram  or YouTube.

About the American Egg Board (AEB)

AEB connects America’s egg farmers with consumers, communicates the value of The incredible edible egg™ and receives funding all egg production from companies with more than 75,000 hens in the continental United States.

Visit IncredibleEgg.org for more information.

About Share Our Strength’s Dine Out For No Kid Hungry^™

Share Our Strength’s Dine Out For No Kid Hungry™ is a national fundraising event that brings together thousands of restaurants and millions of consumers to help make sure no child in America grows up hungry. Every September, participating restaurants raise funds in a variety of ways to support the No Kid Hungry® campaign to end childhood hunger in America. Since summer 2011, the No Kid Hungry campaign has helped provide 34 million additional meals to kids in need. Visit DineOutForNoKidHungry.org.