While convenience products are often shortcuts that entail sacrificing taste and quality for quickness, that's not the case with Kraft Fresh Take. Even if I whipped up the breading on my own, I think I'd like this better. The cheese and breadcrumb mix added a layer of flavor that really tasted fresh and a crunchy texture that was a great coating for the tender chicken. I know that when I picked this up, it was on a special sale offer that was greatly reduced from regular price. This is one of few products I think I'd purchase even at full price. It was that good!